Welcoming students back to campus

Year after year institutions face the challenge of keeping students engaged. If this is not executed students may be at risk of underperforming. The most challenging time, a time where students are the least engaged with their education is in the summer, so welcoming students back for the new academic year is vital in keeping their retention levels high, improving their chances of success. This will include optimising the learning experience, the power of the app and portal, the use of communication tools and what you should look for when choosing a digital partner.

Utilise digital insights to ensure an optimum experience

With the ability for institutions to optimise myday to match the activity around the app and portal to the prospective student enables the retention rate to remain high, ultimately ensuring the smooth return of students for the new academic year. The important metrics that can be measured include:

• Most used apps
• Numbers of returning users
• Session length having an app and portal

The power of having app and portal

Having a solution that seamless for users may prove to be difficult as they may naturally expect access anytime on any device regardless of location. However, the myday app and portal is compatible for most devices including desktop and most importantly for students, mobile. From wherever they may be and the device they choose they will always have the myday experience, because the platform will be in sync. Students will therefore have all of their required information at their fingertips.

Communication tools

Communication channels to students come in many forms, from display media and posters to retargeted digital ads and SMS. All forms have their place in the modern educational institute and all serve their respective purposes.

While communication tools such as email and costly SMS remain popular choices for institutions you no longer need to waste valuable financial resources on ineffective text messages. Reduce expenditure by alternatively using alerts from apps such as push notifications, these are hugely effective at getting the attention of smartphone users and this way the message is guaranteed to be delivered and read.

How partners can support your journey

Institutions are met with a challenging task when choosing a system which will deliver the strategic objectives in mind. With many departments having different opinions and priorities for what the solution looks like it’s always going to be a difficult choice.

The partner must be an expert in education to understand how the sector works to get the best results, having local knowledge, expertise and understands your cultures and values.

The world is now cloud and software as a service (SaaS) is king. Make sure your partners use well respected cloud service providers.

To find out more, view our guide here.