Search through the blog archives to find myday news and helpful insights on the world of FE and HE.
Bridging the divide between the physical and digital student environment – A hybrid solution.
Phygital is a term used to describe the interaction between a physical and digital space. As the world-wide education sector navigates its way out of the COVID pandemic we find ourselves looking more and more towards a phygital experience. Having only been able to rely on a digital presence for a significant number of weeks we have appreciated more the benefits of what a physical presence has. But there will be a period of time where we will need both and this offering doesn’t have to be a choice – Offer both, deliver phygital.
Can a virtual open day be better than the real thing?
Virtual open days have always been part of international student recruitment campaigns and delivery formats vary widely from standard landing pages or lengthy YouTube videos right through to clever content management systems and purpose-built apps. Although prospective students have increasingly looked for online content, never before has it been all that is available. What is to be expected now? And what can your institution offer?