How can universities invest in tech whilst balancing budgets?17th February 2020
Delivering value for money whilst balancing budgets is a continual juggling act for many. Universities in the UK have faced much uncertainty over the last few months due to Brexit, but should now see some hope thanks to plans to keep the UK in European research funding and student mobility programmes, such as Erasmus and Horizon Europe.
Although this is positive, it is essential that institutions become profitable in as many ways as possible. Research is undoubtedly a major contributor to the bottom line of our universities but a focus on student enrolment and retention can also boost balance sheets – and in fact, must be nurtured.
Technology is a key requirement in delivering the efficiencies and gains that universities need to engage in a much deeper – and ultimately more profitable – level with students. A digital campus environment is being adopted in various ways across many European institutions to help with these challenges. However, there is still the belief that building a digital campus is less expensive than buying it ‘off-the-shelf’. What isn’t taken into account is the fact that many universities simply don’t have the resources to deploy a project of such scale. Typical implementation times are around 12 months when the project is in-house. By contrast, a solution such as myday can be implemented in as little as 6-8 weeks and further personalisation of the platform can be created by in-house architects if required. The roadmap is laid out and easily followed, evolved or scaled and costs are kept to a minimum in terms of timekeeping in-house teams focus on the business as usual tasks.
Universities are often locked into a culture of siloed thinking making it a challenge for the senior leadership team to bring about the digital changes required for increased student engagement. Universities often think departmentally from an academic perspective and this can spill over into university infrastructure and management. In turn, this leads to budgets being split by departments missing the opportunity for joined-up thinking and delivery.
Investment in technology could be achieved to solve everyone’s challenges – IT, Heads of departments, Marketing, and Senior leadership teams. Working as one institution undoubtedly means that budgets are deployed strategically from a top-down perspective, not tactically at a departmental level, and will help to deliver strategic goals. In those institutions that have delivered a digital campus to a successful conclusion, there has often been a matrix team created with key individuals across the different areas of the university to deliver the project for all.
A digital campus also means that existing implementations are put to better and increased use – users report that when a digital campus environment like myday is deployed, engagement in existing systems increases exponentially. They are easier to access, user-friendly and all contained in one easy-to-use dashboard. There is no requirement to replace systems, just to make them more available. In doing so, engagement soars and cost-saving is achieved.
The perceptions that technology is expensive takes a long time to implement and is fraught with risks are simply unfounded. Especially when weighed against the dangers of not digitising. Millennial students expect their universities to deliver resources and services to them in the way they consume all other services in life – digitally. Not doing so could, in fact, cost that institution dearly. There are countless examples of retailers on the high street who failed to digitise fast enough and are now brands of yesteryear– Blockbuster, HMV, Woolworths to name a few. The advantages of a digital campus far outweigh the costs and are necessary for student engagement and retention and impact the bottom line positively.
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